SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honour her vision by continuing to formulate with raw shea butter handcrafted by women in Africa. With every purchase you show support of our mission to re-invest back in our communities.
WHAT WE STAND FOR
The best in personal care and beauty should not belong to the few. Our accessibility comes compromise-free.
Recipes handed down from a healer make for potent 21st century remedies.
Potent salves stimulate, soothe, surprise and speak to all the senses.
The best ingredients gathered from around the world and picked to complement perfectly.
Safe and Uncompromising Beauty
We leave out these harmful ingredients:
No Parabens | No Phthalates | No Mineral Oil | No Petrolatum | No Formaldehyde
OUR ETHICAL STANDARDSWe are natural, sustainably-produced goodness. Made with love for you and your body. Pioneering fair trade through Community Commerce at home and abroad. We strive to be sulfate free, paraben free and more, whenever possible. Tested on our family for four generations. Never on animals.